Win New Clients through Sharing the Spotlight

The word Share on a cork notice board

Do you know sharing what you know and the spotlight with others can win you new clients?

The organizer of a book club, Imani at the Dania Beach Paul DeMaio Library, honored me by hosting a book signing event for my book, Live a Diamond Life, A Life of Purpose: Diamond Cutters. Ms. Hollis created a flyer to place in front of the library entrance and sent the event out to the subscribers of the library mailing list.

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Generally, at these events, I would read excerpts of of the book; then sell and sign a copy for the purchaser. With the organizer’s permission, I decided to change this up a bit. I invited other authors, would-be authors, editors and a photographer to join us at the event. I wanted this to be a sharing and teaching moment.

First, I read excerpts from the book, then I had the other authors share about their books. The would-be authors were asked to share about the books he/she is writing. This was to encourage them to keep going and set a target date for completion.

Book signing 3-14-15

Next, the editor of my book, John Weir, explained to the audience what methods he uses to edit a book. He helped the authors learn about the editing process. Andrea Robinson, an associate editor of a local newspaper, informed the group how she and other editors like the authors to submit articles or press releases to them. Ms. Robinson and Mr. Weir’s information was what most of these authors needed to get a better understanding of editing a book and preparing press releases for their books.

The photographer, Leroy, has been shooting street photography for ten years. We met while I was waiting for a client at a coffee house. He told me about his works and I asked to see them. The images are very riveting. I connected him with some of the authors at the event. Some of them expressed that they want to purchase and utilize some of his images in their books or as a part of their book covers.

The energy level in the room was electrifying. Even the ones that came out just to learn more about my book said the event was a great experience for them. It felt great sharing the spotlight with others. Although I was able to share my message and sell my books, being able to share my experience and resources with the others was a thrill for me.

As a result of sharing this event with others, I gained two new clients, one of the attendees invited me to speak at the two book clubs she participates in, and the event organizer offered to conduct another session for me to do it all over again!

It is tempting at times to not want to share the limelight, but I find that sharing has more upsides than downsides. As a small business owner and an entrepreneur, learn to share your knowledge and perhaps some of your resources; if you can afford to do so. If you can’t, share referrals. Share something that you like about your clients with other clients. You will gain the gratitude of one and the respect of the other.

If you have won clients by sharing, please share it with us in the comments section. We would love to hear your story.

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